Services
Media Relations
We work with reporters, editors, and producers to tell your story through the media. The outlets we target for a given campaign depend on your audience. Your key consumers may read lifestyle publications, or perhaps they subscribe to industry trades. Maybe they’re best reached through the magic of television. We’ll work with you to determine the most effective means and – most importantly – the angle that will get your story out there. Visit our case studies to see Media Relations success stories.
Bylines & Content
Words are important. When it comes to your marketing, the right words can go any number of places: your website, your social campaign, byline articles, and your printed collateral. The right words help you tell your own story. We develop the right content for you, tailoring it for just the right audiences in just the right places. For a list of bylines written by Ward 6 and published for clients, click here.
Messaging & Positioning
“Know thyself” reads the ancient quote (attributed to the temple at Delphi by Greek texts – in case you get this one at Trivia Night). It’s as true today as it was millennia ago, and applies to any growing business. To build an effective promotional plan you must first figure out how to describe your business to the world.
Branding & Creative
There are many ways to tell a brand’s story. If your visual and creative elements don’t support your messaging and outreach, you’ll only confuse your audience. Logos, taglines, trade show booths, signage, ads – these all must function in harmony with other branding efforts. We’ll work with your creative team or bring in our own design resources to create the best branding. Read an example here.
Influencer Marketing
In the not-too-distant past, widespread influence was limited to media outlets and celebrities. Now, however, social channels have opened doors for a whole new generation of go-getters and experts who command vast followings. But it can be a tricky world to navigate. Who will really influence your customers? Who will be the best representative for your brand? Are they really worth that much? We’re here to help.
Digital & Social Strategy
Success in social media is all about being either useful or entertaining. It’s not enough to just be out there, you have to find a purpose in the lives of consumers. It’s not easy. Nobody wants to be sold to on social platforms. We can help you figure out how to ingratiate your business with your audience and build communities around your story. We’ll help you understand what to post and how often. If you need tactical help we’ll manage the program from start to finish.